Blog
Honest answers, with sources.
Reviews, maps and AI visibility for people who run rooms. Every statistic linked to consulting research, industry reports or academic work — the way we'd want to read it ourselves.
QR code for Google reviews: the complete setup guide for cafés and restaurants
How to create a review QR code the right way — the correct Google link, formats that actually get scanned, placement that works in a real dining room, and how to know it's working.
Vladimir PiteninJul 17, 2026
How to respond to negative restaurant reviews — with templates that don't sound corporate
Five copy-paste response templates for the most common bad-review scenarios, the research on why replying lifts your ratings, and the three mistakes that make a one-star review worse.
Vladimir PiteninJul 17, 2026
How to remove a negative Google review (and what to do when you can't)
The honest answer: Google only removes reviews that break its rules. Which ones qualify, how to report them step by step — and the playbook for the negative reviews that stay.
Vladimir PiteninJul 17, 2026
Inside Norly: how we engineer AI visibility for restaurants
A candid tour of how each Norly feature maps to the signals AI assistants read — steady detailed reviews on every platform, private negativity handling, and proof it's all actually happening.
Vladimir PiteninJul 16, 2026
What the research actually says about AI visibility: 5 studies, explained
GEO advice is everywhere; evidence is rarer. We read the peer-reviewed papers and consulting studies on AI search so you don't have to — here's what holds up, explained for restaurant owners.
Vladimir PiteninJul 16, 2026
How to make your restaurant visible to AI: a practical guide
Guests now ask ChatGPT and Google's AI where to eat. Six practical moves — data consistency, detailed reviews, earned media and more — that decide whether the answer includes you.
Vladimir PiteninJul 16, 2026